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A bullish consensus formed last week in Shanghai as leading market participants met for the annual CPICC conference and Shanghai Pulp Week. Meetings were held against the backdrop of growing concerns around market pulp and woodchip supply, while questions remained around the strength of underlying demand. Heading into the week, the rally in pulp prices that spanned the second half of 2023 had lost momentum in China, with BEK prices remaining flat for the past three months, and NBSK prices declining $40 per tonne over the same period. By the end of the week, however, it was clear that pulp prices in China, the world’s largest consumer of market pulp, were on the rise again and likely to carry further implications for the global market.
While supply-side concerns pushed sentiment at the conclusion of Shanghai Pulp Week squarely to the upside, we also highlight some remaining unknowns in today’s market, especially with respect to the other side of the equation: demand.
Prices in Europe and North America have increased for seven consecutive months, but closures and demand destruction have also reduced the size and influence of these markets with respect to how they can move the much larger Chinese market. In China, overcapacity in tissue, fine paper and ivory board markets and the resulting low operating rates have created a barrier for paper mills to easily pass on further increases to pulp prices, especially in the seasonally weak summer months ahead.
Headwinds to economic growth in 2024 also persist across East Asian, North American and European economies alike, representing a potential limit to the supply-driven rally. Despite these concerns, today’s market continues to draw parallels to the lead up to the 2017-18 bull market, which saw a pause in the early months of the rally before an unexpected outage at a large pulp mill helped to propel prices to multi-year highs.
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