The Covid-19 pandemic has caused significant changes in consumer behavior. For the tissue industry, demand was driven sky-high during the height of the pandemic, with panic-buying and the recognition of the importance of good hygiene leading to a record-breaking year in 2020.
However, away-from-home sectors had seen sales suffer as the world closed down, and this had a significant impact on consumption in particular countries.
As economies open up again, how will changing demand trends and affect the tissue industry in 2022 and beyond?
This video explores the key points to watch:
- Record-breaking tissue consumption
- Away-from-home sector suffers
- Asia-Pacific becomes increasingly influential
- Overcapacity will become a challenge
Want to learn more about the latest developments in the tissue industry? Esko Uutela will be sharing the latest outlook for the global tissue markets at our RISI European Conference, March 8-10, 2022. Find out more about the event here.
